AI Systems Builder · Decision Intelligence · Behavioral Analytics
AI Decision Systems Builder
I design and build AI systems that analyze user behavior, diagnose conversion friction, and automate growth decisions.
Combining behavioral psychology, decision intelligence, and automation to turn hesitation into measurable growth.

Decision Intelligence & Behavioral Analytics
Conversion and efficiency break when decisions and workflows aren't systematized. AI systems must understand why users hesitate, where decision friction occurs, and how behavioral signals shape conversion.
I design decision systems that combine behavioral psychology, decision intelligence, and conversion diagnostics to diagnose hidden blockers in digital journeys.
The work starts with diagnosis — not metrics alone. I analyze user decision patterns, cognitive friction, and trust signals to improve business outcomes. See decision frameworks and systems portfolio.
I design and build AI systems that diagnose conversion friction, analyze behavioral signals, and turn data into actionable business intelligence.
For more than a decade I've worked at the intersection of behavioral psychology, AI systems, and decision intelligence — building frameworks that turn complex behavioral data into clear growth decisions for founders, CMOs, and leadership teams.
As the founder of Selphlyze and Contlyze, I've built psychometric and behavioral intelligence systems that decode cognitive and emotional patterns to power decision diagnostics and growth automation.
What I Do
Every business faces conversion and efficiency constraints. Whether you need behavioral CRO, decision friction diagnosis, or custom AI systems, the work starts with diagnosis — then systems.
- Design AI decision systems
Systems that diagnose conversion friction and user hesitation — and surface actionable interventions.
- Build workflow automation
Lead gen, content pipelines, and operations — built for clarity and scale.
- Deliver CRO and behavioral analysis
Landing pages, funnels, and trust signals — using diagnostic frameworks.
- Implement business intelligence
Structured insights from behavioral and content data to inform growth decisions.
- Develop custom AI tools
Scheduling, recommendations, content analysis, and internal operations.
Systems & Services
I partner with leadership teams on AI decision systems, workflow automation, CRO, and custom tools — strategy and execution.
AI Decision Systems
Systems that diagnose conversion friction, surface interventions, and connect behavioral data to outcomes.
Workflow Automation Systems
Lead handling, content pipelines, and operations — diagnosis first, then automation.
Behavioral CRO & Conversion Diagnostics
Landing pages, funnels, and trust signals — using behavioral analysis and structured experimentation.
AI-Powered Business Intelligence
Structured insights from behavioral, content, and market data to inform product, positioning, and growth.
Custom AI Systems & Tools
Bespoke systems for scheduling, recommendations, content analysis, and internal workflows.
Why Companies Work With Me
- 12+ years in strategy, behavioral analysis, and digital systems
- Founder of Selphlyze and Contlyze — AI systems for behavioral and content intelligence
- Background in behavioral psychology, decision modeling, and automation
- Track record with clinics, service businesses, agencies, and global startups
- Diagnostic frameworks that connect behavior to measurable outcomes
Systems Portfolio
AI decision systems, behavioral analysis, and automation — case studies and builds.
Research
Academic work on AI, behavioral psychology, and predictive models.
Articles
Insights on AI systems, decision intelligence, CRO, and automation.
Services
AI decision systems, workflow automation, CRO, and custom AI tools.
Featured Articles
Let’s build systems that convert.
The work starts with diagnosis — then systems. Ready to discuss?
